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Main » 2012 » June » 12 » Audi versus Mercedes: Winner announced
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Audi versus Mercedes: Winner announced
The company Audi, seriously strengthened its position in the last year and received a record 5.35 billion euros of profit, was able to get around in Mercedes-Benz sales results. Now it is the second brand ingolshtadtskaya premium brand in the world after the BMW. This was facilitated by excellent performance in the markets of China and the United States. Inspired by such successes, Audi plans in the coming years to become the absolute leader in the segment of luxury cars.
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In China, sales of Audi in 2011 grew by 37%, while the U.S. market was able to please the Germans, 15 per cent increase in sales. The leader of American sympathies became Audi A6, which was sold for 77% better than last year. Demand for the Audi TT Coupe has grown by 47%.
According to forecasts of Audi, BMW company will hand over the lead as early as 2015. To be successful, will be invested 13 billion euros, which will be used to build production facilities in the most promising regions - China and Mexico.
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