At the beginning of 1909, after legal dispute with the first plants Of horch-Werke, August [Khorkh] (August Of horch) renamed its second motor vehicle plant into Audi Of automobil-Werke. In the middle of 1910 for the market was released its first automobile Of audi. This automobile hadthe 2,6- liter four-cylinder engine with a power of 22 hp.

Logotype Of audi Of automobil-Werke AG of model 1920.

In 1920 Audi Of automobil-Werke AG presented the new commercial sign Of audi. In accordance with the fashionable at that time business style, a flourish Of [lyusiana] of Bernhard replaced the emblem Of audi decorated with vignettes.

Now already new emblem (gold letters against the dark-blue background in the oval) decorated the radiators of the automobiles Of audi. When in 1965 first Audi of postwar time left for the market, it had precisely this commercial sign on by right front wing and on the tail end of the body.

August [Khorkh] (August Of horch) - the founder of the company Of audi.

With the starting of [proizvodstvenoy] line NSU in 1977 as the firm logotype there was additionally [vveden] the type sign Of audi in the red-brown oval. Since 1982 firm oval decorated also sides it was wing automobiles.

In October 1994 the oval logotype Of audi was [smenen] for the combination of four rings and type sign, executed by now red color.

After the creation of the company Of auto Of union Of gmbH in [Ingolshtadte] in September 1949 and the beginning of production in the same year of motorcycles and automobiles for the transportation of the small parties of loads in August 1950 began the production DKW - first postwar passenger automobile Of auto Of union.

Prior to end of 1961 passenger automobiles DKW were produced over the production areas Rheinmetall- B or of sing AG in Dusseldorf.

Audi Of torpedo of type E 1924 of release and Audi Of imperator of 1929.

At the beginning of 1970 began the wide export Of audi into The [soedinennye] states of America. First export in the USA was limited to the model Of audi Of super 90 (sedan and specialist), and also by new In audi 100. to them was since 1973 joined Audi 80, which, in contrast to the European version, was let out also in the body specialist. Later model Audi obtained on the market of the USA their own designations: Audi 4000 for Audi 80, Audi 5000 for Audi 100.

By its new generation the stamp Of audi is obliged to Ferdinand [Pikh] (Ferdinand Of piech), grandson of famous Ferdinand [Porshe]. Talented designer, [Pikh] in 1974 headed the division of the promising developments of the company Of audi. Specifically, he began work on the creation of the all-wheel-drive passenger automobiles Of audi.

Ferdinand [Pikh] (Ferdinand Of piech) to Audi since 1974.

In these machines the power of motor under the standard road conditions was transferred to both axles of automobile - front and rear - in proportion 50/50. In the case of the slippage of front or rear wheels the torque "was moved” to the wheels, which have better cohesion with the road. This diagram made it possible to more completely use potential of motor.

Only later than [Pikh] it was taken with the enthusiasm to use aluminum in the production of the automobiles Of audi. These shrewd technical innovations made to it a name.

However, Ferdinand [Pikh]'s talents were not limited to technology - not less daring decisions it made also in the sphere of marketing. In particular, [Pikh] it convinced associates of the fact that the company Of audi needs the change of position on the market.

In March 1980 the stand Of audi on the Geneva automobile salon became present sensation, because of the new all-wheel-drive sport sleeping compartment represented on it. For the first time passenger automobile was proposed with the concept of the drive, which was being used, until now, only in the trucks and the extra-roads builder.

Very first Audi 100 became most expensive model of firm and set tone for further advance into the [premium]- segment.

The idea of this passenger automobile arose in winter 1976-1977 during the test rounds on the developed army extra-road builder VW Of iltis. The splendid behavior of this automobile during the motion along ice and snow led to the thought to inject the complete drive VW Of iltis in series Audi 80. In the same year were carried out experimental design works, result of which became the creation of the sport sleeping compartment Of audi of quattro.

Audi of 90 models 1984 was intended exclusively for the market of the USA. In Europe the analog of this model was Audi 80.

The system of the complete drive Of audi was called quattro. In [Ingolshtadte] they understood that quattro not simply technicals, but the independent brand, which can serve "as locomotive” in the spinup of the stamp Of audi. Subsequently in enterprise even was created separate subdivision - Quattro Of gmbH, which began to be occupied by the advance of the firm style Of audi: clothing, souvenirs, accessories.

In 1995 Quattro Of gmbH mastered [tyuning] of the models Of audi, and then it approached the carrying out of the sport modifications of automobiles. The today highest-speed and extreme versions Of audi are collected at the plant Of quattro Of gmbH.

In order to entirely present to the public of the advantage of automobiles with the complete drive, Audi began to participate in the world championship on rally.

The sport debut Of audi of quattro took place in beginning of 1981 on the January of rally in Austria. The complete drive of quattro produced the revolution in the world of the international of rally and picker. Was in December 1982 fixed the series production Of audi of 80 quattro with the complete drive.

Audi Of sport Of quattro produced revolution in rally, after proving the highest effectiveness of complete drive.

Gradually the drive of quattro began to be proposed also for other models Of audi. Victories in this competition in 1983-1984 made it possible to finish the construction of complete drive for the installation on the series automobiles and, that not less importantly, they formed in potential buyers relation to Audi as to the stamp- conqueror. This was first step on the road to release from the image "people automobile”.

Ferdinand [Pikh] made the breath-taking career into Audi: it they in 1988 selected to the post of the chairman of the administration Of audi AG, and 1993- m it became the head of entire concern Of volkswagen AG, at sources of which its grandfather stood. [Pikh] led VW up to until 2002.

The [ralliynye] successes Of audi Of sport Of quattro ensured the market success of the series model Of audi of 80 quattro, which also obtained the firm system of complete drive.

On the Geneva automobile salon in March 1990 Of audi AG represented Audi of duo, series Audi of 100 Avant of quattro, in which besides usual gasoline engine was established also the electric motor with the drive on the rear axle. If necessary drive could be switched from the gasoline engine to the electrical. This hybrid automobile was developed, in particular, for the use in the sphere of the municipal service system

Was in December 1990 represented new Audi 100 (internal designation Of [s]4), which for the first time in the history of concern began to be proposed also with the six-cylinder V-shaped engine. Powerful (174 hp) power unit with a working volume of 2,8 liters was most compact and lung in its class. It had the new fuel injection system, which ensured the required high thrust with the low number of revolutions and high power in the upper range of revolutions.

However, in spite of complete drive and successes in rally, Audi could not subjugate the apex of world auto-market and arise into one row with BMW and Mercedes. For the entrance into the highest caste it was required something larger. [Pikh] after held the position of the leader of the concern Of volkswagen, began active [perepozitsionirovanie] of the stamp Of audi.

For the first time in 1990 Audi 100 obtained powerful and compact engine V6.

At first they switched over to separate sale Of volkswagen and Audi. Until 1993 the automobiles of these models were sold by dealers under one roof. Management VW required the building of various commercial areas for sale of the automobiles Of audi.

Marketing of dealers VW, as before, was built to the larger degree during the creation of attractive financial conditions for the client, and the potential buyers Of audi they began to entice by special service proposals. Thus, by them is allowed the possibility to order Audi to its birthday in the exclusive assembly. The related stamps artificially move away themselves from each other.

Fictitious "divorce” from Volkswagen required from Audi of the expansion of its own model number. Until 1994 firm let out only two models - Audi 80 and Audi 100. 1994- m started the production of all-wheel-drive sedan of the [predstavitelskogo] class Of [a]8. Complete drive considerably increased the stability of heavy and powerful machines, and also, therefore, safety of their [sanovnykh] passengers.

Market met automobile sufficiently with restraint, but its task - "of lighting” the stamp Of audi in the highest circles - [A]8 accomplished successfully.

Audi in 1996 let out the automobile of golf- class - compact A3. The development of machine required not too great expenditures, since its assembling was produced on one platform with VW Of golf. Then the sport design of automobile, the quality of study and performance of interior placed machine on the step higher than "simply Volkswagen” brought it closer to the level of competitors from BMW and Mercedes.

In 1996 within the framework expansion model on the platform VW Of golf was built Audi A3.

Audi in 1996 let out for the market the model of the business- class Of [a]6. On the quality of performance and the level of equipment this automobile already practically not in than was inferior to leaders from the category of [premium]. It remained only to convince of this of buyers.

Fight for the buyer was built on the spinup of innovation technical ideas. Specifically, Audi of the first used Diesel engines on the models of [predstavitelskogo] class. [A]8 of entire seven years remained model only in its class, which could be acquired in the assembly with the diesel motor. These engines are incomparably more economical and ecologically cleaner than benzine motors. Moreover they possess the torque, which creates the impressive reserve "under the pedal of gas”.

From competitors sedan of the [predstavitelskogo] class Of audi A8 differs in terms of the body from aluminum and the presence of complete drive.

With today diesel motors are equipped [predstavitelskie] BMW and Mercedes. Diesel motor is assembled to establish in its models even this frankly sport stamp, as Maserati. Designers Audi first among the European autos-producer began in the mass order to equip automobiles with variators - the automatic gearboxes, capable of transferring torque from the motor to wheels without the interruption of power. In the machines, equipped with this "automatic weapon”, practically is not perceived the moment of gearshift. This [AKPP] is called Multitronic. And in it the process of switching cannot be perceived, since it simply it does not occur. In Multitronic only one "transfer” (without considering rear) with the smoothly variable coefficient.

The compact urban automobile Of audi A2 also had aluminum body, because of what it was lung, but expensive.

And the nevertheless most untwisted "know-how” Of audi became use in the construction of the automobile of aluminum. In 2000 Audi of the first among the autos-producer let out the completely aluminum series automobile Of [a]2. Machine came out original and interesting, but in its commercial plan failure waited: today they do not hide into Audi, that the project Of [a]2 will be closed.

As they consider in firm herself, the basic reason for low sales of this small automobile - high price. In past three years, let us say, in Germany the prices of all consumer goods and majority of services grew the minimum two, and young people - basic category, for which calculated the developers Of [a]2, simply it cannot allow themselves the purchase of this machine.

Audi TT became the present revolution in the world of design and instantly it became contemporary classics.

Now no one of the world auto-prosedrivers uses "winged metal” as widely as Audi. In the model number of firm appeared completely aluminum [A]8 - new automobile of [predstavitelskogo] class. It is difficult to say, as the fate of this product will be formed: thus far, for example, on the Russian market by the volume of sales new [A]8 is considerably inferior to competitors.

In ten years, which passed since 1995, when Audi left into the category of prestigious automobiles, the revolution of company grew from 8,5 billion Euros to 22,6 billion technical innovations, victories to rally, use "winged metal”. Ferdinand [Pikh]'s plan succeeded.

After many years Of audi again it encountered the problem of the shortage of models in its rule. German competitors have long since proposed immediately several extra-roads builder to buyers, when in Audi was only the crossover Of allroad. Problem was solved radically in 2005, when to the light, shaking hems and walls, was rolled gigantic extra-road builder Q7. After combining the platform Of volkswagen Of touareg and the elements of the sedans A6 and A8, it instantly conquered popularity among the provided for buyers: modest versions Q7 it was not planned. Having slightly been late with the release of extra-road builder, Audi to the step immediately passed many competitors.

The advertising slogan Of audi, [posvyashchennyy] Q7, is sufficiently modest: "It arrived in order to take its”. Extra-road builder not only took its, but also selected stranger.

But the release of powerful jeep did not solve problem by pillar. In the rule the very interesting white spots remained: [sportkary], compact crossovers, super-penalty, [miniveny]. Which is remarkable, all these vacant places will be within the next few years filled with absolutely new models.